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$16.99 with code
Regular: $19.99
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Adult Colosseum Wisconsin Badgers Face Covering 2-Pack

$93.49 with code
Regular: $109.99
You Save: $16.50 on select sizes

Men's Under Armour Black Wisconsin Badgers Sideline Qualifier Hybrid Anorak Half-Zip Sweatshirt

$29.74 with code
Regular: $34.99
You Save: $5.25 on select sizes

Men's Fanatics Branded Red Wisconsin Badgers Basic Arch Sweatshirt

Most Popular in Mens Sweatshirts & Fleece
$46.74 with code
Regular: $54.99
You Save: $8.25 on select sizes

Men's Colosseum Black Wisconsin Badgers Blackout 2.0 Raglan Full-Zip Hoodie

$106.24 with code
Regular: $124.99
You Save: $18.75

Men's Under Armour Red Wisconsin Badgers Replica Custom Jersey

$33.99 with code
Regular: $39.99
You Save: $6.00

Men's Colosseum Red Wisconsin Badgers Arch & Logo 2.0 Pullover Hoodie

$33.99 with code
Regular: $39.99
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Men's Colosseum Black Wisconsin Badgers Arch & Logo 2.0 Pullover Hoodie

$16.99 with code
Regular: $19.99
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Adult WinCraft Wisconsin Badgers Face Covering 3-Pack - MADE IN USA

$33.99 with code
Regular: $39.99
You Save: $6.00

Women's Pressbox Red Wisconsin Badgers Edith Long Sleeve Oversized Top

Most Popular in Ladies T-Shirts
$16.99 with code
Regular: $19.99
You Save: $3.00

Men's Black Wisconsin Badgers Midnight Mascot T-Shirt

$21.24 with code
Regular: $24.99
You Save: $3.75

Women's ZooZatz Black Wisconsin Badgers Fleece Leggings

$38.24 with code
Regular: $44.99
You Save: $6.75 on select sizes

Men's Colosseum Heathered Gray Wisconsin Badgers Maclaren Quarter-Zip Jacket

$76.49 with code
Regular: $89.99
You Save: $13.50 on select sizes

Men's Under Armour Gray/Red Wisconsin Badgers Fieldhouse Full-Zip Jacket

$23.79 with code
Regular: $27.99
You Save: $4.20

Men's '47 White 2020 Ryder Cup Wisconsin Badgers Co-Branded Clean Up Adjustable Hat

Most Popular in Ryder Cup
Reduced: $38.49
Regular: $54.99
You Save: $16.50

Men's Vineyard Vines White Wisconsin Badgers Football Whale T-Shirt

$55.24 with code
Regular: $64.99
You Save: $9.75 on select sizes

Men's Colosseum Black Wisconsin Badgers 2.0 Lace-Up Logo Pullover Hoodie

$15.29 with code
Regular: $17.99
You Save: $2.70

Men's Fanatics Branded Red Wisconsin Badgers Campus T-Shirt

Most Popular in Mens T-Shirts
$23.79 with code
Regular: $27.99
You Save: $4.20

Toddler Colosseum Red Wisconsin Badgers Plankton Pullover Hoodie

$33.99 with code
Regular: $39.99
You Save: $6.00

Men's Fanatics Branded Red Wisconsin Badgers Campus Pullover Hoodie

Most Popular in Mens Sweatshirts & Fleece
$46.74 with code
Regular: $54.99
You Save: $8.25

Women's Fanatics Branded Ash/Black Wisconsin Badgers Quad Tri-Blend Raglan Pullover Hoodie

Most Popular in Sweatshirts & Fleece
$55.24 with code
Regular: $64.99
You Save: $9.75

Men's Colosseum Red Wisconsin Badgers 2.0 Lace-Up Pullover Hoodie

$16.99 with code
Regular: $19.99
You Save: $3.00

Men's Colosseum Black Wisconsin Badgers Team Bar T-Shirt

Most Popular in Wisconsin Badgers
$42.49 with code
Regular: $49.99
You Save: $7.50

Men's Colosseum Charcoal Wisconsin Badgers Big & Tall Full-Zip Hoodie

$50.99 with code
Regular: $59.99
You Save: $9.00 on select sizes

Men's Under Armour Red Wisconsin Badgers Football Sideline Raglan Pullover Hoodie

$33.99 with code
Regular: $39.99
You Save: $6.00 on select sizes

Women's Colosseum Red Wisconsin Badgers Bikram Quarter-Zip Pullover Jacket

Almost Gone!
$46.74 with code
Regular: $54.99
You Save: $8.25 on select sizes

Men's Under Armour Red Wisconsin Badgers Sideline Wordmark Pullover Sweatshirt

$42.49 with code
Regular: $49.99
You Save: $7.50

Wisconsin Badgers Cornhole Kernel-Filled Bag Set

Most Popular in Accessories
Reduced: $14.99
Regular: $19.99
You Save: $5.00

Adult Fanatics Branded Wisconsin Badgers Duo Face Covering 2-Pack

$25.49 with code
Regular: $29.99
You Save: $4.50

Women's Black Wisconsin Badgers Cozy Fleece Sweatpants

$67.99 with code
Regular: $79.99
You Save: $12.00

Men's Under Armour White/Red Wisconsin Badgers Iconic Pullover Hoodie

$16.99 with code
Regular: $19.99
You Save: $3.00

Men's Fanatics Branded Gray Wisconsin Badgers First Sprint T-Shirt

$55.24 with code
Regular: $64.99
You Save: $9.75

Women's Gray Wisconsin Badgers Sherpa Super Soft Quarter-Zip Pullover Jacket

Most Popular in Jackets
$23.79 with code
Regular: $27.99
You Save: $4.20 on select sizes

Men's Black Wisconsin Badgers Distressed Arch Over Logo Long Sleeve Hit T-Shirt

$55.24 with code
Regular: $64.99
You Save: $9.75

Women's Red Wisconsin Badgers Ombre Long Sleeve Dip-Dyed Spirit Jersey

Most Popular in Ladies T-Shirts
$46.74 with code
Regular: $54.99
You Save: $8.25 on select sizes

Men's Under Armour Heathered Gray Wisconsin Badgers Sideline Wordmark Pullover Sweatshirt

Wisconsin Gear, Wisconsin Badgers Apparel

Find the hottest officially licensed Wisconsin merch and Wisconsin Badgers apparel to help you highlight your team loyalty this season. We have an unrivaled selection of gear, including Wisconsin shirts, hats, hoodies, and more to help you celebrate your favorite team. No matter the season, our shop has you covered with top-notch Wisconsin Badgers basketball, football, and baseball merch. Whether it’s for you or the die-hard fan in your life, we offer a wide variety of Wisconsin styles for men, women, and kids including big & tall and plus size options as well. Make sure you’re prepared to cheer your team onto victory this season by getting your hands on the high-quality Wisconsin Badgers gear and Wisconsin clothing stocked at Heisman Trophy Online Store.